I've been tracking the rewards for packs for a few months and I have a couple of observations as well as some questions. The first observation is they are really all over the place when it comes to "value." Now I know that different packs will have different items and will vary and, likewise, there are some times (Black Friday, New Years, etc.) where the tradition is to offer packs that provide exceptional value, but at the moment some things are a bit ridiculous. Take, for example, the following (in gold equivalent for the $100 USD version):
- Dragon Power Up Pack: 1.69M
- Rhaegal's Fury Pack (seen 24 January): 1.413M
- Wise Ruler's Pack: 1.234M
- Arya's Revenge Pack (700 keystone version): 1.2M
- Advanced Building Materials Pack (1,600 keystone version): 1.06M
- Kingdom Bulwark Pack: 972K
- Master of War Steel Pack: 812K
- PVP Weekend Pack: 823K
- Resource Pack: 590K
- Shield Pack: 539K
Those numbers are based on the gold equivalents for the items, which there are designed values for even for items that are not purchasable in-game. Sure, I understand some differences between commonly available packs like resource and shield packs and those that are more time limited like the others, but a multiplier of 3? And the difference between the Advanced Building Materials and the Wise Ruler? Both of those are time limited but have come around multiple times.
Another question is about the releasing of packs that have the same name but different contents. Take, for example, the different versions of Rhaegal's Fury that have come out:
- 12 December, 2018: 107 bonus feeds, 71,500 dragon lore, 80k gold; worth 1.318M
- 31 December, 2018: upped to 95k gold; worth 1.333M
- 24 January, 2018: 98 bonus feeds, 65,000 dragon lore, 90k gold, a lot more resources; worth 1.413M
That's not even getting into the issues when you have different packs with the same name that are both out at the exact same time. This leads to significant confusion as to what people are actually purchasing. Is this intended?
My third is why do the "Unlocked" versions of packs have the same items as the normal ones? For example the most recent Lunar New Year Super Pack and the Lunar New Year "Thank You" UNLOCKED packs both have the same content, as did the New Year's Eve Mega Sale! and New Year's "Thank You" UNLOCKED! packs. Similar to the above this comes across as attempting to be deliberately confusing and sneaky. If you have a pack that has a "Limit 1!" which unlocks another one that has the exact same set of rewards why not just have the original one be "Limit 2" and be done with it?
There has definitely been pack inflation in the 16 months or since public release. I don't have the regional packs to compare, but I assume the newer ones are better in most ways than even those. That's to be expected, but the fact that the basic packs haven't changed means they are pointless to purchase. Heck, even the Teleport pack you're probably better off getting one of the packs with 200K+ gold and just buying them, you'll end up ahead. The shield pack is the only one that has items that you cannot buy with gold, but most people buying significant amount of packs are likely to quickly get past the point of needing to worry about shields that much. This works out to be a significant tax on new players and folks who aren't comparison shopping as much.
The significant differences in "value" combined with the naming confusion and overall pack drift makes the whole process feel like opacity is deliberate. This is why people hate shopping for mattresses, the vendors deliberately obscure the features of things to prevent consumers from understanding what they're actually getting.
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